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Behind the Brand // No Nasties Kids

Behind the Brand // No Nasties Kids

As parents, we all know to keep an eye on what goes into our kids’ bodies. Yet, when it comes to what goes onto their skin, we’re a bit in the dark – it’s hard to know what to look out for, and where. Luckily, mum and founder of No Nasties Kids, Natalia, has taken the guess work out of makeup play, with her range of products that are exactly what they say on the tin.

What was your inspiration to start your own business?
My little one was in hospital with bronchiolitis RSV and I received a call from my employer that I was being made redundant. I turned to my husband and said, “Hun, I am being made redundant and I am going to go into business for myself.” My little one was on a ventilator and her health was more important, and I just thought that I needed to be home with her and her sister more. She recovered, and I set about thinking about a business. Around that time, my eldest daughter was gifted a toxin-filled play makeup set from China which I promptly threw away. I had to bribe her with my own natural makeup and then decided to make some play makeup for her myself. That’s when No Nasties Kids was born!

When did you know the timing was ‘right’?
After my little one was ill in hospital and seeing her on a ventilator, it really made me re-evaluate my lifestyle. I had worked corporately for many years and would be up at 5:00am, at the train station at 6:20pm, in the office at 7am and heading home at 4:30pm to collect my little one from after school care at 5:13pm on the dot… It was like ground hog day and I wanted out. The stars aligned and I gave it my all to make it happen. The timing was absolutely right!

How did you make your big break?
I spent a year formulating, branding and preparing the business and we launched in May of 2016. We were quickly picked up by quality stockists, then overseas distributors – starting with New Zealand – and it grew from there.

What was your training prior to starting your own business?
I have studied business and business management in the past and was a Franchisee for Domayne for 4 years. I also grew up in a business family, so it is in my blood. In saying that, there was so much to learn and I am still learning every single day!

What are the biggest challenges of being a mum and a businesswoman?
My biggest challenge has been setting my own boundaries between work life and home life. Only in the past 6 months I have started giving myself weekends completely off where everything waits until Monday. Family time is so important and I am blessed to have a supportive hubby and two funny, sweet, adventurous daughters, so time with them is so precious.

What is your top tip for maintaining a work/life balance?
Set some boundaries for yourself – no emails after a certain time, no phones at certain times, weekends OFF and do something that is just for you! Saturday mornings are my time – I am up at around 6:30am, and my little poodle puppy, Elvis, and I head off to the local growers market to buy the week’s fresh fruit and veg. It is my happy time, chatting to the growers, organic coffee in hand… Remember Mumma: business is business, but your life is the real jewel.

What is your biggest learning since starting your own business?
Trust in yourself and your abilities and act ethically. I am currently watching some businesses act unethically and I have seen so many get the bite in the behind that inevitably comes! I have grown a huge network of PHENOMENAL business women which is important, and I also keep innovating so that my business is truly unique. I finally trust in my abilities 100%.

What do you do in your spare time to keep yourself sane?
I beach walk several mornings a week and I love my Saturday mornings – they keep me sane, grounded and happy!

What’s one thing other mums should do who are looking to start their own business?
One thing I did that was very helpful was to write out a perfect day in my future business and all the things I wanted to do. One of my points was that I wanted to be able to travel and move if I wanted to, therefore a physical brick and mortar store was not an option for me. It is invaluable to understand what you want before you work out the details of your business.

www.nonastieskids.com.au

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