Mastering the art of cut is something that is deeply ingrained within the TONI&GUY DNA. Born in a London salon in the 1960’s, the TONI&GUY approach to cutting and styling hair is one that would quickly rewrite the rules of the hairdressing industry, forever changing the way that clients experience hair salons.

Their undeniable force of craftsmanship, superior skill and passion has paved the way  to 50 years of hairdressing excellence. It’s true – TONI&GUY has cultivated a world class super brand with a heritage like no other.

So, what makes TONI&GUY stylist a cut above?  

Being a master of their craft

Their Vardering program is considered a ‘Masters’ in Hairdressing. No matter how  qualified or experienced a hairdresser, this process is an essential step to being  part of the TONI&GUY team anywhere in the world. 

Equipped with an innate ability to listen…

And understand, working collaboratively with the client to create a tailored  roadmap for their hair journey that delivers on and exceeds their desires every appointment. 

World class service

There’s no denying that TONI&GUY provide a premium experience that delivers on every touchpoint of the client’s  journey. From the greeting and consultation to your hairstylist cutting every strand of hair with precision, and even putting your coat on for you as you leave, all clients are welcomed into the salon environment with the utmost respect and warmth.


The elements of suitability of a haircut are two-fold. Consideration and  understanding of face shape and working with the natural textures of the hair are  imperative. It’s about understanding what the hair does naturally, and what the  client is willing to do to maintain their look. There isn’t always one definitive way to go – instead, understanding the flattering and standard tips to accentuate  features and move the eye away from other points of the face. It’s all about finding your balance, and having all elements work together in synergy. 


TONI&GUY are pioneers in cutting technique. Each and every stylist within their  business undergoes their world-renowned training by their award winning International Artistic Team every year to ensure they are continuously upskilling their craft delivering on trend-led cuts. 


Not all haircuts are created equal, especially when it comes to how they’ll grow out. A TONI&GUY haircut is one that stands the test of time – one that doesn’t look like it has grown out just two weeks after your visit. Instead, it holds shape, texture and health right through until your next appointment.

Their haircare, label.m. 


TONI&GUY products are just one of the tools in their stylists’ toolkits to provide clean,  strong, nourished, and healthy hair that delivers on performance, strength and  longevity. Label.m is a collusion of art meets science, incorporating new age hair technology  and natural ingredients. Conceived in a salon, rather than in a laboratory, their award-winning product is developed by professional stylists with the mission is to  inspire, nurture creativity and individuality not only in their stylists but their clients too.



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