We’re thrilled to have launched our haven business hub series, with our inaugural event: The Perfect Triangle – Three Steps to Develop a Comprehensive Digital Strategy + Three Reasons You Need to Know Your Life Purpose.
In the retro-chic surrounds of QT Gold Coast, haven business hub launched with a splash last week, with our two insightful guest speakers providing a road map to building a digital presence and the power of knowing your ‘Y’.
Christian Bowman, Head of Marketing & Digital at RSPCA Queensland kicked off, with a host of questions every business should ask before embarking on their digital strategy. “If you don’t ask the right question, you won’t get the right answer,” says Christian, pointing to the reams of research and data available through tools such as Google Analytics and Facebook – but as Christian says, if you don’t know what question to ask, all the data in the world won’t help provide your answer.
Christian’s key advice was to understand “what is the job that your customer needs done”, rather than “what are we trying to sell” or “how can we trigger additional sales”. To gain a clear picture on your business problems and those of your customers, Christian suggests a four-pronged approach:
- Are we in front of the right people?
- Do we have what people want?
- What are our opportunities for growth?
- What problem are we trying to solve?
Armed with this information, Christian suggests creating a mind-map to help visualise your current digital activities and identify gaps. This will help to pinpoint low-cost marketing activities (such as social media engagement) which will have high impact and an immediate effect – enabling your business to “kick some early goals and return quick wins”, says Christian.
Business mentor, editor and author Shar Moore then turned the focus internally, encouraging us to understand our true purpose in life, noting that “life should be easy – if you are struggling, you are probably on the wrong path”. Shar says everyone should all explore their life purpose because:
- It’s “Y” you are here
- It’s your true north – providing inner guidance and pulling you forward
- It allows you to make a difference
- It allows you to overcome anything
- It’s a crime not to – knowing your true purpose helps turn your passion into profit
Our inaugural event provided insight, inspiration and introductions to fellow haven business hub attendees. Want to accelerate your business growth and boost your network?
Sign up for the latest news and event details here and stay tuned for our 2015 haven business hub series.