Between school runs, packing lunch boxes and coordinating weekend activities – not to mention the additional demands of work, socialising and general life admin – ‘style’ isn’t at the top of most mums’ list of priorities.

But the importance of owning your style and feeling great in whatever you’re wearing should never be underestimated. As Brisbane stylist, blogger and mum of two Annabel Falco explains, getting dressed in the morning can be the only time mums really get to focus on themselves.

“This daily ritual really sets the tone for the rest of your day, and if you start the day feeling fabulous, you can conquer anything,” says Annabel. “It’s a little bit of ‘you’ time when the rest of the day is going to be filled to the brim with others’ requests.”

But how does one go about owning their style, especially when they’re a busy mum? Annabel says it’s a matter of finding what works best for you.

“I feel empowered in a blazer, so it’s something you’ll always find me in during the week,” says Annabel. “I typically pair it with a tee or singlet, jeans, a statement shoe and sunglasses. On the weekend, I go for a printed maxi dress and sneakers.”

Prints are a particular favourite for Annabel – a style secret she thinks all mums should know about.

“They hide a multitude of sins, whether it’s dirty finger marks or the fact I haven’t actually ironed my outfit for the day,” Annabel says.

When it comes to the pieces worth investing in, Annabel says that if you’re going to splurge, do it on a designer bag.

“It’s an item you will wear every single day, and can make anything in your wardrobe instantly chic and put together,” says Annabel. “Don’t shop the trends if this is your first big designer purchase – a classic Chanel, Louis Vuitton or Dior bag will last you a lifetime.”

If you’re a mum who agrees that the hardest dress code to juggle is that of mid-week events like networking brunches, daytime fundraisers and High Teas, Annabel assures you they’re not as difficult to navigate as you may think. As one of the ambassadors for Treasury Brisbane’s 40 Days of Flavour, she would know.

“When dressing for one of these daytime events, anything with a femme twist is appropriate,” Annabel says. “Opt for maxi dresses, floral prints, rattan accents, structured top-handle bags, cat-eye sunglasses, frills, lace, voluminous sleeves and statement belts.”

Confidence is key to making your look your own, so wear whatever makes you feel fabulous. 

“If suiting is your thing, roll with that! If you’re someone who hates heels, wear your most fabulous flat sandals with pride! For those who love colour, now is the time to colour block!” says Annabel. “Personally, when I’m in a rush or not sure what to wear, a printed maxi dress and statement earring combo is always a winner.”

And for those mamas who need to rush back to the school gate in time for pick up, consider packing a pair of sneakers or flats in the car for a quick change – or, if you’re Annabel, proudly wear your dress and heels to your local Woolies!

“On the flipside, just add a heel, clutch and statement earring to instantly dress up any outfit,” says Annabel. “The most important thing at the end of the day is that you feel powerful and confident in whatever you’re wearing – I personally love getting up each morning and getting dressed, styling my outfit to suit my mood or enhance it.”



haven is all about family, life and style in Brisbane's inner city suburbs, the Gold Coast, south to Byron Bay. We have been keeping parents in the know for over eight years, with fun, fresh and helpful stories that they can take tips from or treasure in their own library.