Australia’s first and favourite foldable cart business, Cart-A-Lot is celebrating its second birthday this month. Owned and operated by South Australians Anthony and Rebecca Keain, the business has gone from strength to strength with the introduction of a series of custom made accessories for their foldable carts.
What was your inspiration to start your own business?
Our inspiration was that we discovered there was absolutely no such thing as a foldable cart in Australia. We knew that Australia and our lifestyle needed this product, so we decided to have a crack and went to a manufacturer with the expectation that it would be a small hobby business. Within eight weeks we had sold out and multiple containers later we have sold thousands of carts across Australia and have exported to New Zealand.
When did you know the timing was ‘right’?
I think we went by our gut instinct. I knew that I loved the product being a mum of three children and living the active Australian lifestyle with beaches and sports. I knew in my heart that I wanted this cart and believed we couldn’t be the only ones who would find this useful. So we trusted our instinct and within a few weeks we were embraced by Australian families.
How did you make your big break?
We launched at the Royal Adelaide Show as a last minute exhibitor, which gave us access to a broad range of city and rural families and we quickly discovered that the carts were in demand by almost anybody with a heartbeat.
What was your training prior to starting your own business?
I was a pharmaceutical rep with a 20-year career in sales. My husband is in the fire service in South Australia and has a strong sense of community and helping people. Overall we really are ‘people people’.
What are the biggest challenges of being a mum and a businesswoman?
The biggest challenge is time management. I’m passionate about both my children and the business while being protective of my children’s wellbeing. I know that showing them a good work ethic, and that if you work hard and are dedicated you will succeed. I think juggling being a mum and a businesswoman could fracture a family but we were adamant that it would strengthen ours. It has really brought our family together.
What is your top tip for maintaining a work/life balance?
Purpose. Purpose for everyday, whether it is a weekday or weekend. Make sure you never lose focus that life is all about the journey.
What do you do in your spare time to keep yourself sane?
There is no spare time. We try to find time to socialise with our friends and truly hang out as a family. Our children are 17, 16 and 9 – we love to explore and make sure we come together as a family and focus on things to do together. We also love to travel as much as we can.
What’s one thing other mums should do who are looking to start their own business?
They have to believe in themselves, but confidently know we can’t do it all. We can’t be good at all things at all times and that’s okay.