Creators of the coolest hats, bags, sunnies, swimmers and more, Little Renegade Company are passionate about equipping your kids with the goods they’ll need for everyday adventures. Their distinct street style adds swagger to the wandering family including some pretty rad back to school gear.
We chatted to owner Amy Kleidon about the inspiration behind the brand, her tips for doing business as a busy parent and so much more.
What was your inspiration to start your own business?
Our beautiful daughter Avalon was the inspiration for our brand. When she was a baby, we struggled to find a cap to fit her small head and we didn’t want the generic baby prints.
When did you know the timing was ‘right’?
There was no right timing, we dove straight in and created our own baby caps with our own sizing which would actually fit little ones. From there with every new idea or gap we find in the market, we create new products and see how they go!
How did you make your big break?
We started small selling online and at local children’s markets on the Gold Coast. We then attended some trade expos to showcase our brand to retailers. This allowed our products to be sold in many more locations around Australia and New Zealand.
What was your training prior to starting your own business?
I am a primary school teacher with some retail experience when I was studying university. My experience as a mother has helped with ideas for product development.
What are the biggest challenges of being a parent and a business owner?
The juggle of balancing work life and being present as a parent is the biggest challenge.
What is your top tip for maintaining a work/life balance?
Prioritising what needs to be done first and being decisive and also lots of late nights!
What is your biggest learning since starting your own business? Is there anything you’d do differently?
The best advice I was given was to back yourself. If you think that there is a gap in the market, others will think so too. If you like something, don’t overthink it, there will be others that will like it also.
What do you do in your spare time to keep yourself sane?
I have a passion for photography and love to take photos in my free time. I also love sitting at Burleigh Point in the sunshine and watching the people walk by and the ocean.
What’s one thing other people should do who are looking to start their own business?
See what is out there similar to your idea and think how you can make it better.
Finish this sentence: I can’t get through a work day without…
Thinking of more ideas for the business and adding more to my to-do list than I tick off!