Genius ideas don’t come around often, so when they strike, you need to go for it – global pandemic or not. That’s what Siesta Walls founder and Gold Coast mum Kristie Richardson has learned since launching her bedhead brand only a few months ago.
We sat down with Kristie to talk the highs and lows of business, her secrets to success (spoiler alert: it involves coffee) and how she juggles motherhood and entrepreneurship.
What was your inspiration to start your own business?
My inspiration really came from not being able to find something that ticked all my boxes when looking for a headboard. I wanted a headboard that was unique, versatile, affordable and eco-friendly.
When did you know the timing was ‘right’?
In all honesty, I didn’t know if the timing was right or not. We were literally in the middle of a global pandemic so I had no idea if I should hold off or soldier on and just launch. With all the devastation happening around the world I wanted to shift my headspace and start focussing on the things that made myself and other people happy – in this case, a beautiful bedroom to sleep in.
How did you make your big break?
Siesta Walls was really only launched through social media. I think that’s what makes social media (Facebook and Instagram in my case) so invaluable. You can literally launch a business on a free platform and watch it flourish by putting some money towards paid ads, by posting organic content and by using relevant hashtags. I am also very fortunate because my husband owns Axis Social, a social media marketing agency, so I have his ongoing support, expertise and knowledge at my fingertips.
What was your training prior to starting your own business?
I worked in Marketing at a hotel chain for 10 years before I started having kids, so I have no prior business training. However, I think if you believe in your product or service and you are passionate about it, then you are more willing to put in the time and effort to make it work.
What are the biggest challenges of being a parent and a business owner?
My absolute biggest challenge is time. For me, there are not enough hours in the day to complete all my business and personal tasks. More recently, I have learnt that it’s ok to leave the washing untouched and the bathrooms a little dirtier than they used to be to complete some important work tasks.
What is your top tip for maintaining a work/life balance?
For me it’s just about remembering what’s important, and that will always be my kids, husband, family and friends.
What is your biggest learning since starting your own business? Is there anything you’d do differently?
I honestly learn something new every single day and I wouldn’t do anything differently. I have grown from my mistakes and in a weird way my mistakes make me feel more empowered. Learning is the fun part because it allows you to make better business decisions along the way.
What do you do in your spare time to keep yourself sane?
My family and I always go to Tallebudgera Creek for a coffee, walk and swim.
What’s one thing other people should do who are looking to start their own business?
Believe in your product or service and be passionate about it. Also use your social media channels to engage your audience as much as possible.
Finish this sentence: I can’t get through a work day without…
It’s cliche, I know, but… COFFEE!