The mercury may be dropping but it’s always an endless summer with Byron Bay fashion label Children of the Tribe.


The ultimate brand for barefoot, free-spirited little people, Children of the Tribe has launched its new Festival collection which channels the flower child within and is inspired by festival-loving, globe-trotting families chasing the sun and good times.


COTT-AW16-8579In true Children of the Tribe style, this is not your typical winter collection. These cool pieces are ideal for boho babes spending winter in Australia or for families fleeing the cold for a sun-drenched US or European summer.


As well as Children of the Tribe’s famous summer staples – such as their classic shorts, overalls, onesies and fun slogan tees in natural fabrics – the Festival collection introduces beautiful embroidery and a new tie dye technique for the first time, as well as some killer new vintage-inspired prints.


From the Blooms Coachella Dress and Tie Dye Drop Crotch Pants to the Peace Cardigan and the Ruby Rainbow Tee, the collection will have bohemian festival babes stylin’ from the first act until the last. Newborns are not left out with some stylish additions for the tiny people including the Peace Full Onesie and the popular – and oh so pretty – Tiny Dancer Corduroy Embroidered Romper.


COTT-AW16-8104Children of the Tribe is the brainchild of former sales executive and mum-of- two Emma McLean who designs and runs her brand from the magical beach town of Byron Bay.


After stepping off the corporate ladder and following her creative dreams, Emma’s much-loved label is now stocked at select boutiques throughout Australia and around the globe.


Designed for kids who love to roam barefoot, daydream in treetops and explore hidden gems, its not hard to see why the unique brand has developed a cult-like following everywhere from the sandy beaches of the Gold Coast to California’s desert oasis, Palm Springs.


Visit: www.childrenofthetribe.com

Photos: Matt Johnson, www.mattjohnson.com

Styling: Emma McClean, Children of the Tribe


Amy Mills

Amy Mills  

Amy is an experienced and respected freelance journalist, writer and blogger, specialising in news, lifestyle, human interest, travel, health, celebrity and entertainment. She has worked in newspapers and top-selling weekly magazines in Australia and the United Kingdom for the past 15 years. Aside from her husband and two beautiful bambinos, Sunny and Ziggy, writing and travel are her other great loves // www.morethanaprettyface.com.au | @the_travelling_tribe