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Borobi has been planning something big since he was announced as the new language champion for Aboriginal languages on the Gold Coast… and, today, he finally revealed what it is!

With the City of Gold Coast Mayor Tom Tate, Dame Louise Martin DBE and David Grevemberg CBE from the Commonwealth Games Federation, Borobi announced his very own annual celebration, Borobi Day – and the inaugural event is kicking off today, Friday May 31.

“Borobi means so much to millions of people so it is only appropriate that he has his own special day,” said Gold Coast Mayor Tom Tate. “His Indigenous role is invaluable as we all look to learn more about the Yugambeh people, their culture and language. I encourage all Gold Coasters to get behind and celebrate Borobi Day.”

Assistant Minister for Tourism Industry Development Meaghan Scanlon said the announcement of Borobi Day provides an opportunity for the community to get behind the beloved mascot’s latest adventures.

“Borobi was dearly loved by all ages during the Gold Coast 2018 Commonwealth Games and Borobi Day provides the chance for everyone to back his latest mission to champion Indigenous languages,” says Meaghan.

So, what happens on Borobi Day?

Borobi wants Gold Coasters to speak Yugambeh language as much as they can for the day. You can start by saying ‘Jingeri!’, which means hello, to greet everyone. You can also download a number of free resources, including Borobi ears, ‘Counting with Borobi’, ‘Borobi & Friends Animal Colouring-In’ and ‘Learn Head, Shoulders, Knees & Toes with Borobi’. You can also download the free Yugambeh App to help you with pronunciation.

If you’re looking at theming up your workplace, café, school or home for Borobi Day, you can purchase Borobi’s language kit – it contains specially-themed posters, bunting, stickers, decals, language words signage and even your very own limited edition Borobi t-shirt!

But that’s not all – Borobi has a surprise for Gold Coasters! Tag him on social media @borobijingeri when you share your photos and videos celebrating Borobi Day, whether it’s your decorations, you wearing your limited-edition Borobi shirt or showing him how you’re learning Yugambeh language, and you could receive a surprise visit from Borobi on Borobi Day.

“Borobi has been very busy putting together his language kit at Yugambeh Museum. Here our Elders have shared lifetimes of cultural stories and learnings that are fascinating to all parts of the community, Aboriginal or not,” says Rory O’Connor, CEO Yugambeh Museum. “I encourage everyone to join Borobi and the Museum on this amazing project.”

Both free resources and purchasable Borobi items are available by visiting www.yugambeh.com.

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