Personalised children’s books are hugely popular but one Australian brand is taking it to the next level by incorporating an element of augmented reality. Tinyme has just launched The Amazing Alphabet which, on first glance, appears to simply be a custom-printed, personalised kid’s book. However, when accompanied by the official app, the book comes to life in front of readers’ eyes. Kids watch the characters of the book jump out of the page, much to their shock and delight.

As a dad of six, Tinyme founder Mike Wilson says he has spent hundreds of hours reading books to his kids and has always encouraged them to have a deep love for reading.

“I’ve also spent quite a bit of time playing around with a bunch of pretty cool kids’ apps. As someone who founded a studio that writes, illustrates, develops software and even physically prints personalised books for kids, I’m really excited by what our team has created,” he says.

The app plays music and sound effects to complement the story and it can also read the story to the child. It is recommended for kids aged up to 8. The book retails for $30. The app is free and is available for iPhone or Android phones.

Visit www.tinyme.com.au



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