Does your digital marketing program need a unique shot in the arm? Are you a savvy business owner/executive and early adopter looking for the latest and greatest in advertising opportunities? Rev up your marketing with the newest advertising platform to hit the Gold Coast & Brisbane – fare media’s interactive taxi media TV network.
Through fare media’s state-of-the-art touch screen tablets installed in the passenger-side headrest of taxis, you’ve got a captive audience in a distraction-free environment, ready to watch, listen to, explore and interact with your brand.
Fare media offers fully customisable content options. At the Launch screen, while the taximeter activates, advertisers can offer a full screen TVC, with up to a minute of video, without interaction or competing media. After this screen, the Content screen offers a loop of content as well as the option for taxi passengers to start interacting with the different advertiser apps. Custom built by fare media as part of clients’ advertising packages, these apps could be fun branded games, shopping catalogues, surveys, event ticketing or other promotions. Through these apps, advertisers can collect user-inputted data effectively and economically. You may even use the app to send instant SMS, MMS or eDMs direct to passengers’ mobile phones. The opportunities for marketing activity are endless and only limited by your imagination!
While new to South-East Queensland, fare media has a proven international track record working with some of the best-known major brands. This is where entertainment meets audience engagement – all from the comfort of a car seat. Fare media offers smart and unique marketing options in flexible and cost effective packages to drive your campaign further. You’ll currently find more than 400 fare media-equipped taxis on the Gold Coast & Brisbane with hundreds more launching in the near future.