Gucci has opened its new children’s room within its newly opened Pacific Fair Store and it looks like it has been torn from the pages of a children’s fantasy book.
Conceived by Gucci Design Director Alessandro Michele, the new Gucci children’s room presents Gucci’s aesthetic as if seen through the eyes of a child.
The children’s room is eclectic and playful and makes use of multi-coloured patterns and quirky motifs taken from the world of flora and fauna.
The space feels like giant playroom decorated by a child whose imagination has been allowed to run wild! Everywhere you turn there is a riot of colour and pattern. Pistachio-coloured carpets combine with navy-and-white striped wallpaper and vichy-patterned yellow-and-white wallpaper – need I say more?
The effect is of a playful, random scattering of brightly-coloured pieces of fabric and wallpaper creating a fun and chaotic combination of eye catching elements.
Display cases look like the wardrobes and chests you might find in a child’s fantasy bedroom, while small-scale tailor’s dummy mannequins in coloured velvet populate the space. There is a surreal, dream-like mood created by contrasting scales, mysterious panelled doors and cosy, curtained changing rooms.
You can experience the fantasy-like children’s room in the Gucci Store at Pacific Fair now. As you step into the store you’ll feel as if you’re travelled into an alternate universe that feels like the mind of a child.