When a fashion purchase supports a needy charity, how can you say no? Here are some of our favourite charity-focussed brands that’ll have you feeling GREAT about your purchase decision.

If you’ve ever needed a reason to make a fashion purchase, it’s charity. If you can get your fashion kicks and support a good cause in the one swipe of a credit card, how could you say no?

Savvy manufacturers and fashion retailers are dangling the charity carrot in front of consumers and winning retail points for thinking of others at their checkout. While some might see this as a simple and strategic marketing tactic, you can’t knock a brand that wants to help others. Here are some of our favourite feel-good fashion/beauty buys right now:


Step in the right direction

Did you know, more than 300 million children in the world have no shoes and rarely attending school? Australian Kathy Wong knew that she had to do something about it. Kathy created Moeloco, a brand of thongs with positive messages of peace and love printed on the soles. For every pair of thongs sold, Moeloco donates canvas shoes to a child in poverty. 

“In rural India, the children may walk through snake-infested fields, across dust tracks, or around local reservoirs to reach school,” Kathy says. “They also have a high risk of picking up infections from the ground, as they wade through human waste, toxic waters and cesspools. It is hard to imagine this reality, but we are making a difference through my crazy Moeloco dream! Thongs are everyday shoes to most of us, but to the poor children in India, they are life-saving luxuries.”

Moeloco thongs come in five designs and six shoe sizes. On the soles of the thongs messages include ‘Live Love’, ‘Dream Crazy’, ‘Because I’m Happy’, ‘I am peace’, and ‘I am grateful’. They have also just launched a new kid’s range.

Visit www.moeloco.com


Beauty nailed

fashion_nails2In an Australian manufacturing first, fashion-forward females can now choose non-toxic, odourless, water-based nail polish and support charity. jNails by Jellystone Designs embraces exciting new technology using water as a drying solvent compared to the toxic nail-absorbing drying solvents in traditional nail polishes. While being proudly Australian made, the jNails range is also proudly “7-free” – meaning they exclude seven of the nasties in traditional nail polishes including toluene, formaldehyde, dibutyl phthalate (DBP), TSF resin, camphor, xylene and triphenyl phosphate. The jNails range is especially suited to children, tweens and teens as well as pregnant and breastfeeding women. The launch “Reef Collection” includes eight vibrant hues that have been inspired by, and named after, the iconic Great Barrier Reef including Sea Fan, Wrasse, Parrotfish, Lionfish, Reef, Starfish, Urchin and Marine.

Jellystone Designs director Claire Behrmann says being an Australian-made, water-based product named after the Great Barrier Reef, there was no doubt in her mind that jNails would assist charitable organisations supporting the reef.

“We will donate 50 cents from the sale of each bottle of jNails nail polish to the Australian Marine Conservation Society,” she says. “It’s a fabulous environmental charity working to protect the Great Barrier Reef.”

Visit www.jellystonedesigns.com


Seeing is believing

fashion_toms1In 2006, American traveller Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need via his trademarked “One for One” movement.

“I was so overwhelmed by the spirit of the South American people, especially those who had so little, and I was instantly struck with the desire – the responsibility – to do more,” Blake says.

While the TOMS brand is synonymous for giving shoes (they’ve given 60 million pairs to children in need so far), did you know your next on-trend eyewear purchase can help give sight to a person in need? More than 400,000 people in more than 10 countries have had their sight restored through purchases of TOMS Eyewear since 2011. Sales of TOMS Eyewear provide people in need with a full eye exam by trained medical professionals as well as prescription glasses, medical treatment and/or sight-saving surgery. Purchases also support sustainable community-based eye care programs, the creation of professional jobs (often for young women) and helps provide basic eye care training to local health volunteers and teachers. With shipping to Australia, TOMS Eyewear is also uber-cool.

Visit www.toms.com


But wait, there’s more

Here are some other charitable fashion/beauty brands we love:

* Thank you body care products: 100 per cent of profits from the sale of Thank you body wash, skincare and hand sanitiser funds hygiene education, training and safe latrines in nine needy countries. Thank you has helped fund disease-fighting services for 330,000 people (as of July 2016) and that number keeps growing everyday. The range is available in Coles and Woolworths.

* Clarins and FEED: Spend $70 on Clarins products and receive a Clarins FEED tote bag for free. For every tote funded, 10 school meals are provided to under-privileged kids. As at the end of 2015, more than 10 million meals had been funded. Clarins is a big supporter of various health and wellbeing charities around the globe. Visit www.clarins.com.au

* ‘Who Gives A Crap’ toilet paper: Not quite a fashion/beauty product but a great feel-good purchase none the less. Did you know that 2.3 billion people across the world don’t have access to a toilet? That’s roughly 40 per cent of the global population and means that diarrhoea-related diseases fill over half of sub-Saharan African hospital beds and kill 900 children under 5 every day. Fifty per cent of profits from the sale of Who Gives A Crap toilet paper helps build toilets and improve sanitation in the developing world. Visit www.whogivesacrap.org

Belinda Glindemann

Belinda Glindemann  

Belinda knew she was destined for a career in communications and publishing from the age of 11 when her Year 6 teacher introduced her to poster projects and glitter pens. She completed her journalism cadetship in the Whitsundays and went on to hold various newspaper and magazine editor roles across Brisbane in a media career spanning more than a decade. When Belinda's not writing for haven, she runs her own PR agency, kid-wrangles two young daughters and drinks way too much sweet tea.