Based on scientific research into how lifestyle can impact the skin, Gold Coast based, Kimberley Pearson has developed a range of skincare that hits head on the major causes of ageing and damage. Under the label Sin-Care, this power-packed line of Lifestyle Boosting Serums is specifically formulated to target the effects lifestyle factors.
“Not all ageing is about genes or age; in fact age is only half the story. Science shows that lifestyle plays a significant role. You may use a product for your age group but not your lifestyle. The formulators of the most expensive creams do not know if you are a smoker, if you are going through a divorce, burning the candle at both ends, if you run every day or if you are a new mother not getting enough sleep.”
The new Sin-Care line features nine concentrated and customised Booster Serums to counter Stress, High Sugar Indulgence, Sun Damage, Partying/Alcohol, Time Poor, Pollution from City Living, Lack of Sleep, Smoking and Strenuous Exercise.
Here Kimberley shares some insight into her brand, which is set to take off in Asia, Europe and the US.
- How did you come up with the brand, Sin-Care?
The idea came from noticing how the skin of a smoker or the skin of a person who leads a party lifestyle looks compared to a yoga/ fitness fanatic. We all age at different rates for different reasons. I looked to science to back this up and came across two twin studies showing the different rates of aging between twins. We all know the sun can cause damage but interestingly even sugar and a poor diet can age you prematurely, as can alcohol, pollution, even exercise addicts need to replenish their skin after a workout. Aging is not just about numerical age. We might go the beauty counter and be treated just on how old we are and our skin type, not what our lifestyle factors are.
This is a brand about environmental and lifestyle damage. With Sin-Care you can repair your SIN –damage. We ask what’s her sin not what is her skin type or age. We are not a brand specifically for people who don’t take care of themselves. We are the opposite. If you want to catch every aging factor SIN-CARE is for you. The stressors of a modern 21st Century lifestyle take a toll on our health and a toll on our skin. This is who SIN-CARE is for – the stressed, the former sun goddesses, the shift workers.
- What is your background?
I have worked in a variety of fields including vitamins and natural health. I have an MBA from Bond University.
- How did you develop the range?
From consulting three different chemists before the range was launched and developed the idea and studied ingredients for a period of around five years.
- How is each product specific for each ‘sin’
Firstly we use a five herb blend of medicinal grade herbs to support the skin with antioxidants. To us these are ‘soft claim’ ingredients – these are often called actives in other brands. In addition to this we selected a range of mostly natural cosmeceuticals that have been tested against the SIN type in question. We prefer to use ingredients with in vivo tests to back up our claims.
- Are there key active ingredients?
Phytosphingosine costs $25,000 per kilo – this is the key ingredient in Sun Goddess. Most other serums were formulated with three other natural cosmeceuticals in them (in addition to the five herb blend) to ensure that the SIN type being targeted is effectively treated.
- What have been the most popular so far?
In Australia, Relaxation Sensation and Sun Goddess. Sugar Hit also sells well in salon. Beauty therapists understand how important glycation is and its effect on the skin.
- Why should we focus on lifestyle challenges rather than a one-size-fits-all approach?
We each age at different rates for different reasons. The formulators of even the most costly creams do not know if you are a smoker, if you run every day or if you are a new mother not getting enough sleep. To adequately protect our skin against premature aging we need to consider our lifestyle. As shown by the twin studies Lifestyle and Environmental Aging are the key factors that cause premature aging.
- What’s next for the brand?
We are expanding into Asia, and Europe and have rolled out in the US including Fred Segal and Henri Bendel.
Sin-Care features cutting edge formulas and glam retro packaging characterising each individual sin. Each is packaged in a generous 50ml Italian Glass bottle and Airless Pump. RRP $80. The Sin-Care line is available from selected spas and salons or visit www.sincare.com.au to purchase.