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Good help is hard to find. Or is it? Perhaps you’re fishing in the wrong pool. Or more accurately, searching on the wrong platform. We look at recruitment tips for 2015 to get you the best talent, fast.

 

Last month, LinkedIn released its annual report – Recruiting Trends Report 2015 – which surveyed over 4,000 recruitment decision makers in 31 countries (including 274 in Australia) to evaluate concerns and trends in recruitment. Overwhelmingly, organisations are failing to tap into ‘passive candidates’ in the jobs marketplace, with 78% of Australian professionals considering themselves ‘passive’, while only 49% of surveyed companies recruited passive candidates.

 

How can you target the best talent for your organisation? LinkedIn suggests digital marketing techniques are migrating into recruitment, which places the onus on both potential employee AND employer to manage their digital footprint.

 

It’s not enough for employers to determine the attributes and skill set they require in a new hire – organisations have just as important a job to do in establishing their ‘employer brand’. What is your organisational culture, how do you communicate with staff, potential staff and customers, how do internal and external audiences rate your business, what benefits and development opportunities do you offer your staff? All of these need to be considered and clearly articulated online, to ensure you’re attracting the cream of the crop in your recruitment efforts.

 

And don’t forget, while social media and mobile connectivity make it easier for you to find professional talent profiles online, there are also ramifications for your own business profile. With 72% of active and 62% of passive candidates viewing a company career’s site on a mobile device, you need to make sure your site is responsive, easy to navigate and scroll, and fields (such as Apply Now or Contact Us) are easy to complete on a mobile device.

 

Want to find out more? Join us at the next haven business hub event, where Yvette Adams – one of Australia’s most awarded social media strategists – explains how LinkedIn can benefit your business: making the right connections with the right people in the right way. Register now.

 

Courtney Robinson

Courtney Robinson  

Courtney Robinson is a Gold Coast mum, passionate foodie, whole foods recipe creator and personal trainer certified in holistic digestive health and nutrition. Follow @athletist_ or visit athletist.com.au for recipes, workout tips and training hacks.