Our second haven business hub for the year posed two vital questions: what can LinkedIn do for your business; and how to thrive in an ever-changing environment.
With the central theme ‘connections’, our guest speakers inspired us to get strategic about creating networks online, and to focus our energy on the connections that matter in business – and life.
Yvette Adams, one of Australia’s most awarded social media strategists and winner of the 2013 ICT Woman of the Year at the iAwards, shared her top tips on leveraging the most from your LinkedIn profile. With over 332 million members (as at June 2014), LinkedIn is one of the most powerful digital tools for business. Two new members join every SECOND and 40% use it daily. Citing research that showed CEO’s have an average of 930 connections on LinkedIn, Yvette posed the question – how are you optimising your LinkedIn presence for business?
Her expert strategies include communicating (news, events, product launches, fundraising etc), targeted database development, relationships (networking, media, webinars) and recruitment – for your business, or for yourself.
Yvette’s top tips?
- Use it! Build a personal profile, business page and join relevant groups.
- Pimp your profile – ensure you have a professional image, standout angle, be approachable and use key words that count for your target audience.
- Make quality connections – only connect with those that have a business synergy.
- People search – think of LinkedIn as a global rolodex and connect /search for people.
- Message in a professional /relevant way.
- Have a strong cover graphic.
Next up, Alison Hill explored steps to refocus and stop feeling overloaded in an era of constant change. Co-author of the best-selling business book Dealing with the Tough Stuff: How To Achieve Results From Key Conversations, Ali reminded us to consider “who are the people who actually matter, and who do we want to connect with the most”. Her top tips for refocusing your energy where it counts?
Ask yourself, what would happen if you:
- Stopped going to every meeting?
- Watching TV after 8pm?
- Answering your phone?
What would you lose? What would you gain? With this in mind, Ali encouraged us to “Do the stuff that is important to you for the people that matter to you!”
Get inspired and fire up your business strategy with haven’s business hub. Network with entrepreneurs and business owners just like you, get tips from industry experts, and inject a dose of FREE inspiration and innovation into your business strategy. Register at www.havenmagazine.com.au for all the latest details and events.