After more than a decade of growth and local community engagement, haven hub is up for sale by its original owner.
haven has been publishing family lifestyle content in high quality magazine-format print, via email, on our website and through our social media channels since 2010. This well-recognised brand is based on the Gold Coast and has had geographic reach stretching a readership from Brisbane to Byron Bay in its time. There is such huge potential for the new owner to scale up this business and take it to the next level, or continue to operate it as a successful lifestyle business (with low operating costs) from home, office or even on the road.
This business would suit someone in the motherhood years, with marketing, writing, social media and/or design experience and/or a mind for business. Maybe you’re more of a team player? Imagine your mama tribe collaborating to take this business next level!
The required skills listed above can be built on and training is an option courtesy of the current owner – she needs to see this very special ‘family member’ go to a good home!
There are so many opportunities for growth, however day to day operational basics to start with would include maintaining email and social media messaging along with updating haven’s website, email newsletter and social media channels.
assets for sale:
- Trademarked and registered business name “haven magazine”
- Domain and WordPress website www.havenmagazine.com.au including thousands of published stories
- Email database of 28,000 addresses
- Email templates (currently using Active Campaign software)
- Client list of 1000+
- Social media accounts including Facebook, Instagram, and Pinterest @havenhub (17,000+)
- All branding, artwork and ads for haven
- Past magazine PDFs (content and artwork)*
Our current owner is only selling to pursue other business interests now that her children have also grown.
Only serious buyers and offers will be considered. Direct all inquiries to the business owner, Keeley O’Connor, via email at firstname.lastname@example.org
The story of haven …
“Savvy Mama” was the original moniker for this Gold Coast business mama who started an online publishing business (aka blog) back in 2010. Bootstrapped, it was pure business hustle that grew this blog into a monthly print magazine, weekly email newsletter and daily social fix at the height of its glory. One email address at a time at markets, through giveaways and cover star events, we grew a likeminded community of members who all loved sharing family, life and style on the Gold Coast (and beyond!).
A rebrand birthed “haven” from the burbs of Burleigh Heads and steadied the brand to be one that many Gold Coast parents would recognise and adore. We expanded to Brisbane and Byron Bay sharing 20,000 printed copies of our magazine at its peak, plus a digital offering in email newsletter format.
When this business started, I had toddlers and I worked around their nap times, into evenings and weekends. It was a brilliant mix for me, that let me share the days with my growing tribe while still focusing on doing what I love: writing and growing business. Relationships have been built with many businesses and local mamas on the Gold Coast specifically, along with Brisbane and Byron Bay.
Over the years, my team and I have connected with our community through events both for mothers and business owners, we’ve supported charities, and shared so much fun and so many stories of family life and style. At our busiest times, we had a team of writers, designers, social media content producers, administration and advertising sales specialists working from our office base in Miami. That goes to show how you could scale this business to suit your strengths (and weaknesses). Revenue highs saw more than $40,000 per month in advertising sales, however, on the flipside, you could easily cover costs in today’s climate for a few hundred dollars each month and still make a tidy profit. In it’s time, haven has published more than 100 editions of the magazine, sent 500+ email newsletters, posted countless (probably thousands) of social media posts and gathered one heck of an engaged community of local parents.
We have grown this business to work around family life (and school holidays) however you can ramp up the frequency to suit your lifestyle and profit goals.
Our business dipped in Covid (as many did) and print became a less-viable medium to continue to share our tales due to the very challenging economic environment. Like many businesses, Covid affected our advertising revenue, decreasing it by 75 per cent in the months we went into lockdown. Lucky for us, we could cut costs quickly and, as the saying goes, adapt and overcome. That we did.
We put our print magazine on hold, reduced our team’s hours sadly, and as the business owner, I hopped back into the seat of publishing our email newsletter. Our family lifestyle content is still published to this day, we still work with clients and revenue is still earned through advertising. We are currently publishing online only on our website, via a fortnightly email newsletter and through our social media channels. Today, we work with subcontractors who write and design for haven as required and many other writing contributors share stories for the glory or collaborative benefit.
Why are we selling?
We’ve held steady since that big change in our lives, however, with aging kids (and myself not far off 50) my interests have changed and I’d like to see the business find its sparkle again. My eldest daughter has started university and the two younger ones are in high school so I feel my connection with the brand has changed. We’ve gone from morning tea with The Wiggles to twisting the kids’ arms to do a media famil with me for a staycation (tough life, right?!). Those perks do need a mention as they form part of the ‘pay’ – from contra agreements with other local businesses to priceless travel or event opportunities for the whole family – we’ve all made some rad memories!
haven is at a stage where it either needs a large investment in time or money to take it to the next level – neither of which are the right choices for me at this time. So, it’s time to hand the keys over to someone who is maybe in the trenches with toddlers, who is looking for an opportunity to work around their family? Or maybe the new owner will be a parent with a full tank of energy and teens learning to drive who wants to diversify and deliver stories to our community again on a regular basis – maybe even those teens can be part of the team!
If you are interested in taking the next steps with a view to purchasing the business, you must complete a non-disclosure agreement and return it to email@example.com. We will then schedule a time to meet and discuss this amazing opportunity this includes a list of many growth opportunities.