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Local label Sapling Child is basking in the fashion spotlight, with celeb collabs commanding international attention.

 

Peta Stinson, Founder and Creative Director, says this month’s launch of Sapling’s debut line with Jessica Alba’s The Honest Company is a milestone in the company’s three year history. “The power of celebrity is amazing”, she says, noting increased US media exposure  and interest from mega-brands Barneys and Nordstrom since announcing The Honest Co + Sapling collaboration. “It’s a true design collaboration,” she says. “Some celebrities simply put their name to a line, but we have worked in partnership with Jessica and her team.”  Marking the first time The Honest Co has branched into apparel, the line will be sold exclusively in the US, through The Honest Co’s website.

 

But Queensland mums with a yen for gorgeous organic babywear can also get a taste of celebrity, with Sapling’s upcoming release with Hollywood actress Jaime King. Launching internationally next February, the Jaime King for Sapling collection “is all about Jaime”, says Peta. The actress, who initially reached out to Sapling via Twitter after the birth of her son, is “exceptionally hands-on in every step of the process”. Referencing her childhood in Nebraska under its famously “big sky”, the designs showcase Jaime’s love of Japanese style and a hand-made, embroidered aesthetic.

 

“She is very specific about her creative ideas,” says Peta. For example, Jaime’s vision of “peonies and butterflies in the colour palette of macarons” has been translated into a gorgeous watercolour-style print that will feature on Sapling’s extensive range of babywear, while the boys get kitted out in a graphic wave design reminiscent of Japanese artist Katsushika Hokusai’s style.

 

It’s been a tidal wave of success for the Gold Coast based company. Peta says, “It’s been a lot of work, but it doesn’t feel like work. There is so much potential within our brand, I don’t want to let any opportunity slip through my fingers.”

 

This includes extending the product range from babywear to childrenswear (typography-led design in t-shirts and more, up to a size 5 coming soon), venturing into new industries (keep your eyes peeled for an upcoming skincare offshoot), and plans for further brand expansion in the US. All while maintaining the quality and commitment to organic fabrics and dyes that helped Sapling carve its niche and develop a loyal following here at home.

 

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haven is all about family, life and style in Brisbane's inner city suburbs, the Gold Coast, south to Byron Bay. We have been keeping parents in the know for over eight years, with fun, fresh and helpful stories that they can take tips from or treasure in their own library.