The jewel in Surfers Paradise’s crown has finally flung open its doors, ushering in a new standard for holiday accommodation here on the coast. The Ruby Collection has arrived – and, boy, isn’t she sparkling.

After 18 long months of construction, we finally have our first taste of the Ruby Collection in the form of the 30-floor, 243 room Ruby Apartments. The first of four towers that will make up the prestigious new address, the Ruby Apartments is quickly filling up with guests, all excited to experience the Ruby difference.

“It’s been a long ride to get to this point, but the finished product is looking amazing,” says resort CEO David Brook. “There is still a small amount of work being completed in some of the common areas, but our priority is to make sure that our first guests enjoy a five-star Ruby experience.”

Combining appeal for all ages with five-star facilities, the Ruby Apartments deliver sophisticated indulgence and cutting-edge features that aren’t often synonymous with family-friendly accommodation.

“With an emphasis on space and design, each apartment in The Ruby Apartments exudes a luxurious feel that complements our Gold Coast surrounds,” says David. “The use of teal and earthy tones brings together the ocean and hinterland and our bedspreads form a ripple like the ocean, and the rose gold accents throughout each apartment are modern yet timeless touches and drawn from the inspiration of our namesake Ruby.”

The apartments and villas come equipped with ocean or hinterland views – some with magnificent views of both – and all have a full kitchen, lounge and dining areas, private en suite with shower, and those handy little extras such as USB charging points, Bluetooth speakers, complimentary Wi-Fi and easy access to Ruby’s own digital concierge.

At Ruby, customer service staff become Ruby Ambassadors. In their multi-faceted roles, Ruby Ambassadors get to know their guests and their needs to deliver a more personalised service – from check-in to check-out, your Ruby Ambassadors will assist with your every need.

Add to that the dining options, on-site water parks, kids activities, gym, and so much more, you’ll need more than one night to truly discover why the Ruby motto – ‘we don’t do ordinary’ – fits so perfectly.




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