There’s nothing like a global pandemic to change life as we know it, eh? But while social distancing meant simply staying inside for many of us, small business owners were faced with a tremendous challenge: how to continue “business as usual” through highly unusual circumstances.
We chatted to Georgia Harding, owner of Well Nourished, about how she adapted to not only survive, but thrive!
As a business owner, what was the biggest challenge COVID-19 threw your way?
Needing to pivot with my content development to offer the most support to my audience and members.
What was your biggest learning through it all?
Being adaptable is really important and I’m super grateful in this situation, I was able to pivot.
What is one way your business got creative in order to survive (and hopefully thrive!) during COVID-19?
I changed my recipe development strategy to provide healthy recipes that could be made from pantry staples. The people in my membership had more time on their hands so I also developed a Sourdough Baking tutorial which they loved. I also developed a free Immune Plan ebook as a lead magnet which was really well received.
How have the past few months changed your business strategy moving forward?
I’ve decided to re-focus on offering great value (in my recipe content) to grow my audience. I’ve held off on public launches, instead offering places to my membership to those on the waitlist (a very warm audience) and this has been really successful.
What does your new normal look like?
I’m taking each day as it comes really, who knows what else 2020 has in store for us. My team is all virtual so not a whole lot has changed for me really.