As we roll into the end of financial year, it’s time to refocus, tie up loose ends and prepare to kick some major goals for the year ahead. But is it also time to revamp your brand?
Much is made of establishing credible brands, building brand equity and leveraging the power of your brand. The overarching theme is: CONSISTENCY is key. But what if it’s time to freshen your look or your positioning? How can you maintain the momentum you’ve already established, while boosting your brand in readiness for next-level success?
Consider our top tips for rebranding success:
- Do you have brand-fatigue?
Is a rebrand really warranted? Sure, you might be sick of your corporate ID, but you’re working on it, and seeing it, daily. Unless you’re the likes of Woolies or Coles, your customers are unlikely to be coming into contact with your brand every.single.day. So carefully consider – does your organisation REALLY need a rebrand, or are you just experiencing brand-fatigue?
- It’s all about relevance.
If your brand no longer reflects your positioning, offering or the personality of your company, it’s time for a rebrand. If your target market has markedly changed in recent years, it might be time for a rebrand. At all times, your brand must be RELEVANT to your target audience; an accurate reflection of who and what your company is offering, and how it meets the needs of your target audience.
- Don’t be a trendsetter.
Right now, graphic design is all about typography and brush-stroke lettering. A few years ago, old-school typewriter style was in. Who knows what the next design trend will be in two, five or even ten years? The key to branding is not to follow trends – your corporate ‘look’ should be consistent, flexible enough to have longevity, and reflect your brand attributes. Don’t jump on the next design bandwagon. Brand authenticity and relevance is far more important.
- Be bold!
When it’s time to unveil your new brand, be bold! Don’t just slip in a new logo on the down-low. Make a statement. Ensure your new branding extends to stationery, social media, websites, packaging, merchandise, signage – wherever your suppliers and customers come into contact with your company. Introduce your new branding properly – you’ve invested time and energy on getting it perfectly right, so make sure it doesn’t go unnoticed by your audience. Or even worse, confusing your market. Be clear, be bold, be consistent.
Need help building your brand or getting your positioning on point? Talk to us – with print and digital platforms, haven can take your business further. And our specialist services, including graphic design, brand consultancy, marketing, copywriting and media, can take your brand to the next level.