As we slowly emerge from hibernation, we’ve had a shocking realisation: we’ve forgotten how to dress like a human.
Thankfully, we’ve enlisted the help of the retail experts at Afterpay to talk us through the season’s top trends – and boy, do we have a lot to look forward to.
As bricks and mortar stores closed in the face of COVID-19, more and more of us turned to online shopping to fill the shopping centre-shaped holes in our hearts. As a result, buy-now-pay-later service Afterpay was able to collect ample data about the top trends, hottest products and must-have seasonal styles – and now, they’ve gifted that information to us.
“We are really excited to share our first ever global fashion and beauty trends report with you,” says Afterpay co-founder, Nick Molnar. “The report analyses data and trends across our global ecosystem of over seven million consumers, including shoppers in Australia, New Zealand, the US and the UK, sharing insights on what customers are shopping and loving this season.”
Here’s what’s on the menu…
The ‘80s are back in the form of logo-emblazoned shirts, crews and sweatshirts, only this time around, we’re rocking less Coca Cola and more Camilla and Marc. Bold graphics came in as runner-up as shoppers took cues from the likes of Gucci’s pre-fall collection, with autumn-appropriate checks taking third place.
- Aje Prima brushstroke tee, $155, www.ajeworld.com.au
- Monki Laura safari skirt, $50, www.asos.com
- LJC Designs Andi dress, $115, www.ljc-designs.com
What are the tonal trends for the season ahead? According to Afterpay’s report, shoppers can’t get enough of grey, blue and pink this autumn. They’re non-traditional choices, but we love them nonetheless.
- Cotton On Belle bias cut skirt, $29.99, www.cottonon.com
- Witchery cable knit, $169.95, www.witchery.com.au
- Zara mom jeans, $59.95, www.zara.com/au
What Queenslanders are loving
Afterpay’s comprehensive report even went so far as to reveal the top trends for Queensland, and we can’t say we were all that surprised to find that activewear is filling our carts more than any other product.
- Cotton On cross back waffle top, $24.99, www.cottonon.com
- La Hana Active Zeddie bottoms, $109, www.lahanaactive.com
- Lorna Jane Always Warm jacket, $139.99, www.lornajane.com.au
All dressed up
Dresses provide the perfect transitional piece, but which silhouettes should you reach for as the weather cools? This autumn, long-sleeve dresses are taking the spotlight, with midi dresses and knit dresses coming in second and third.
- Atmos&Here floral dress, $69.99, www.theiconic.com.au
- Dissh Lizzie beige knit dress, $79.99, www.dissh.com.au
- Kivari Frankie wrap midi dress, $179, www.kivari.com.au
Coats with the most
We may not have many opportunities to reach for a coat here in south-east Queensland, but when we do, we want it to be bang on trend. According to the data, investing in a puffer jacket, a shearling jacket and a bomber jacket will see you through for seasons to come.
- Kmart Active puffer jacket, $35, www.kmart.com.au
- Topshop faux shearling jacket, $139.95, www.theiconic.com.au
- Nike satin bomber, $274, www.revolve.com.au
Where to shop
Afterpay’s report didn’t just reveal the must-know trends for the season ahead – oh no. It also shared the top places people are shopping right now! The cool part? They’re all Aussie.
- THE ICONIC: With over 60,000 products, The Iconic is Australia’s largest online fashion retailer known for redefining the future of Australian and New Zealand retail. Earlier this year they launched Giving Made Easy, a sustainability initiative aimed at helping make donating pre-loved clothing easy, while in November the leading e-tailer debuted its We Are Human campaign with one of the world’s most diverse, inclusive and body-positive runway shows yet.
- Princess Polly: At Byron Bay’s Splendour In The Grass, this Brisbane boutique-turned-online powerhouse hosted the Princess Polly Carnival, a Coachella-style party aimed at expanding its growing fan base of influencers. It also recently partnered with Snapchat on its new personalised advertising program, which is pretty cool!
- Adore Beauty: One of our favourite ecommerce beauty retailers, Adore Beauty has tripled its revenue since 2017 and, more recently, founder Kate Morris has been applauded for using Slack to rally other business owners around plans to tackle coronavirus. They also include a Tim Tam with every order – which is slightly less impressive, but still very much appreciated.
- Cotton On Group: one of our strongest Aussie brands to date, the Cotton On Group has expanded to seven brands across 1,400 stores in 18 countries. They have a clear purpose of making a positive difference in people’s lives, valuing an ethical approach to doing business with a goal of 100% sustainably sourced cotton by 2021 (which they are right on track to achieving!).
- BONDS: In March, BONDS released its first-ever organic cotton underwear collection with a buzzy ad campaign starring Cody Simpson alongside a series of female models. It also launched a Pride range just before Mardi Gras to support the LGBTQIA+ community in Australia.
- MIMCO: One of our favourite accessories brands launched their new homewares offering in 2019, and in March this year introduced a collection of PETA-approved vegan handbags and small accessories crafted using discarded apple peels. Go, go, Mimco!
- Country Road: The iconic Australian brand is doubling down on its commitment to sustainability with ‘Green Star’ stores in Australia and New Zealand, complete with fixtures made from recycled yoghurt containers to carpet made from fishing nets. Country Road has become the first fashion retailer to receive a 5 Star Green Star Rating from the Green Building Council of Australia, and they’ve also launched a Verified Traceable Cotton and Merino Wool program, that uses science to trace these raw materials back to Australian farms.
- Lorna Jane Pty Ltd: The cult-favorite activewear brand is taking steps to become more sustainable, including recycling its packaging and using biodegradable materials in its design process.
- Bondi Boost: This brand has grown faster than your hair will when you use their products! Australian made and owned, Bondi Boost is leading the way for clean, ethical haircare products that address hair growth and hair loss issues in women. Bondi Boost hasn’t even turned two yet, but they’ve already made international waves launching in the UK and USA.
- Decjuba: In 2019, Decjuba joined the Fur Free Retailer Initiative, enhancing its commitment to animal welfare. The fashion retailer’s partnership with The Hunger Project has just reached 1 million dollars raised in the fight against global hunger.