Since the 1980’s, jelly shoes have made their way into our wardrobes as a summer fashion staple for girls and women of all ages.
One of the first brands to embrace the jelly shoe was Melissa – the stylish, comfortable and eco-friendly brand that has paved the way in PVC footwear since 1979. As a pioneer of jelly shoes, Melissa has had time to perfect its craft, offering the highest quality jelly shoes on the market for local women and girls of all ages from their store, M DREAMS, at Pacific Fair.
Melissa has partnered with designers such as Vivienne Westwood, Jean Paul Gaultier and Lovefoxxx to design some of its fashion shoes, which have been paraded down the red carpet by celebrities including Katy Perry, Anne Hathaway, Cate Blanchett and Kate Moss.
Beyond the catwalk and the red carpet, Melissa’s ‘Mel’ and ‘Mini-Melissa’ styles are designed to provide comfort and style to kids and teenagers. All three Melissa brands offer mums versatility in colour and the summery style sandal shoes perfect for the sub-tropical climate.
M DREAMS director Susannah Kerr says she has a lot of parents looking for summer styles for their kids, as our part of the world really doesn’t get that cold – even during winter.
“We’re focused on catering to a strong family market where mums and kids can come into the store to find practical and fashionable footwear made of the finest quality materials including leather and leading PVC material,” Susannah says.
“Our styles are South-East Queensland-friendly – they’re waterproof, weather-proof, not to mention a lot of fun.”
All Melissa, Mel and Mini-Melissa shoes are vegan and eco-friendly. The innovative designs use a specific type of PVC called “Melflex”, which is waterproof, recyclable and is even bubblegum scented! Melissa shoes are available at M DREAMS at Pacific Fair and online.