ErgoPouch have made being a mum that little bit easier, with the release of their brand new Joey Trackable Comforter.

The roo-inspired comforter pairs with your smartphone to avoid those heartbreaking tears when your little one loses their favourite companion – whether it’s on public transport, at the park or at the shops, you can breathe easy knowing that your child’s beloved toy is easily found at the touch of a button.

Designed in Australia, the Joey tracker works up to 50 metres and emits a ringing noise on demand, allowing you to find it in minutes. What’s more, the app can also allow you to set ‘safe zones’ to disable alerts, and shows you your last location on the map to help you and your little one to find Joey.

“We are so excited to bring this to Australia, and to have pushed the boundaries of design and technology,” says founder and director of ErgoPouch, Alina Sack. “Attachment to a comforter is a beautiful thing. The Joey will become your babe’s best bud, a comfort in times of stress, a cue for sleep and a fun playmate.”

Designed to bring calm during unsettling times, Joey promotes better sleeping habits for newborns and children, lulling them back to sleep when they wake up during the night. Much like a regular comforter, Joey is a natural bonding aid, helping your child transfer the comfort they get from your scent to the material to reassure and comfort your baby when you can’t.

And speaking of scent, you can purchase with confidence knowing that Joey is machine washable and also durability-tested – they’ve endured pokes and prods to pass the necessary requirements for Australia and New Zealand, including Electric Toys Safety, Flammability and Electromagnetic Compatibility tests.

Made from organic, breathable, absorbent and non-toxic cotton, Joey is super soft and kind to skin. Natural bamboo fibres are thermal regulating, allowing for greater air flow whilst your bub is sleeping, and the antibacterial textiles are naturally resistant to bacteria, and repel dust mites, mould and mildew.

Joey is also designed for sleep, with low energy and safe Bluetooth capabilities making it safe sleep compliant, and made for squeezing, hugging and loads of adventures.

The ergoPouch Joey Trackable Comforter is available in mint and black, and retails for $39.95. Head to www.ergopouch.com.au for more information.



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