Haven uncovers the woman behind the ‘mum’ tag – in this instance it’s Rachelle Harvey of fashion label Brave & Fearless. Based at Burleigh Heads, Rachelle is mum to son, Koa, 18 months.
What’s your background before Brave & Fearless?
I’ve had a very mixed business background. I’ve worked in a few different customer service and admin roles. I have also been an online business consultant. But what I’ve loved the most in so far in my career was working in Notting Hill in London as a fashion consultant. That really gave me a love of fashion and watching emerging trends.
Tell us about your journey to creating the Brave & Fearless label?
The journey has been a long one but certainly a fun one. Eight years ago I had a grand plan to move to Melbourne and study fashion design. I wanted to start a clothing label for little boys – mainly tees that were edgy and in limited runs so that not every little boy was decked out in the same gear. Did that happen? No! Life took over and I never got there. But eight years on I was blessed with a gorgeous little man called Koa. We chose that name because it meant “brave, fearless warrior” (and so our label name was also born). After he was born, I found it incredibly difficult to find funky, edgy threads that weren’t baby blue with ducks and cars so I decided it was time to start my own label.
In three words, how would you describe the label?
Cool, edgy threads.
What are your points of difference in the market?
We run limited edition tees so we can keep fresh new designs rolling in all the time. We have a very technical handmade process of acid washing and screenprinting to bring totally unique pieces. We are strong believers of being authentic and original.
What was the inspiration behind the Mumma tee/matching set?
I mean, c’mon who doesn’t want to match their mini? Really there is nothing cuter! Funnily enough we’ve had lots of stylish Dads asking too, so you might just see some “Daddy & Me” matching sets in our next drop too!
What are your Top 3 most popular Brave & Fearless items?
Our “Rad Little Lad” acid wash muscle tee is by far our most popular item and our first tee we ever launched so it has a special place in my heart. Our “Cross Your Heart” collection is our next bestseller as it has a really edgy look and super soft fabric. Our third would be our “Pineapple Of My Eye” scalloped shorts because let’s be honest – you can NEVER have enough pineapples in your life!
When’s your next drop and what can we expect out of it?
Our high summer release will be dropping mid December. You can expect to see some funky tie-dye pieces, some edgy boardies and even some leather accessories for toddlers.
Where can haven magazine readers buy Brave & Fearless pieces?
We showcase our label at The Village Markets in Burleigh Heads and also Paradise Point. You can also purchase from www.braveandfearless.com and our rad stockists across Australia and internationally in the US and Singapore.
Tell us about Brave Mummas?
Brave Mummas is a project that we feel incredibly passionate about. Brave & Fearless isn’t just about creating cool clothes for mini people. We want to use it to make a real difference in the world. We are currently setting up a crowdfunding campaign where, when you purchase a Brave & Fearless product, you also make a life-changing impact in a developing country. Mummas helping other mummas and families to break the cycle of poverty in communities overseas. We need everyone to come together to make the world a better place so please go to our site and pop in your name and email address so you can be notified as soon as we launch. No matter what country we are born into, all mummas matter. Are you brave enough to help make a difference
What are your three personal favourite wardrobe items for summer?
Fedora hats – an absolute must have for markets and beach days this summer. Also, distressed denim and some slick faux leather pieces for the occasional cocktail night out with the girls.
What should be in every woman’s wardrobe this summer?
Stripes, classic black and white – you can’t go past them. Pieces with fringing and scalloped hemlines are very on trend this summer and so sexy. And you can’t go past a bright lipstick. Doesn’t it just pick you up and make you feel fresh after a long night up with the littlies?!
You’ve got a spare $50 to spend – what do you buy?
Oh, I can make $50 go a long way! A strong coffee, a little op shop buy, a good mag and maybe a bottle of Red! Perfect day, right?
You’ve got a spare $500 to spend – what do you buy?
Oh, a day of pampering at Kiva Spa in Byron Bay! It’s very rare I get chill-out time these days and with an amazing (but wild) 18-month-old boy, I’m in desperate need of some. If I had some money left over I’d probably splurge and buy a piece from my favourite label, Religion.