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You’re in business and have a website, but when was the last time you sat back and had a thorough look over it? Let haven help you do just that via our next haven business hub event this month.

haven Business Hub’s monthly marketing workshop series turns its focus to website marketing this month and who better to share his expertise with participants than Design Fox’s Kody Thompson.

Based on the Gold Coast but with international offices, clients across 13 nations and a strong team behind him, Kody has moved from his role of youth worker, to qualified graphic designer/branding expert to director of multiple design agencies (Design Fox and Lightning Sites) in only a few short years. His career success is inspiring and his knowledge of all things web is equally as impressive.

On the eve of facilitating haven business hub’s website marketing workshop, we sat down with the interwebs guru and asked him what are the Top 3 mistakes business owners make when it comes to their websites.

1. What is your website really there for?

Kody says people seem to miss the purpose of their website – and all websites, like the businesses behind them, will need to perform different functions.

“Is your website there to sell something or are you trying to build a database with it or do you want it to generate enquiries?” Kody asks. “The purpose of the website dictates everything about how it should be designed and function.”

As an extension of this, Kody says businesses should not forget who their target audience is and that their website should be designed specifically with that audience in mind.

Me with Client Graham Holmber - Crossfit Games Fittest man on earth 20102. Is your site mobile responsive?

While many will know that their website should be mobile responsive, it’s actually becoming more and more important. Not only is it imperative that your site looks great to people viewing it on a mobile device, it’s critical to achieving the best Google ranking possible – Google rewards mobile-responsive sites with higher ranking.

“A minimum of 50 per cent of all Google searches are done on a mobile device,” Kody says. “If you are targeting a younger demographic, say 20 to 30 years olds, that rate would be more like 70 per cent.”

3. What’s your call to action?

Maybe you want your website visitor to call you? Or buy from you? Or download your free eBook so they join your database? Kody says it’s important to know what your two main ‘calls to action’ are and that they are your website’s focus via written content, images etc.

Catch Kody in person at the haven Business Hub website marketing workshop on September 14 at RACV Royal Pines Resort. Bookings are essential by September 12.

Visit www.havenmagazine.com.au

Belinda Glindemann

Belinda Glindemann  

Belinda knew she was destined for a career in communications and publishing from the age of 11 when her Year 6 teacher introduced her to poster projects and glitter pens. She completed her journalism cadetship in the Whitsundays and went on to hold various newspaper and magazine editor roles across Brisbane in a media career spanning more than a decade. When Belinda's not writing for haven, she runs her own PR agency, kid-wrangles two young daughters and drinks way too much sweet tea.