Quietly building an empire founded on ethical clothing, effortless style and an emphasis on quality, a small yet successful brand hailing from the gold coast.
Rising to the demand of creating fashionable, eco-friendly clothing, wYse is growing and expanding and has now opened a brand new store at Marina Mirage. Born from a desire to create eco-friendly and Australian-made clothing, Liz Parsons started wise more than 25 years ago. Liz wanted to create a brand of substance and be part of a positive and proactive shift in the fashion industry.
Made from ‘Modal’ fabric, wYse clothing is biodegradable and environmentally sustainable. Modal is made from the pulp of beechwood trees. The beechwood forests require no artificial irrigation or planting as the trees naturally propagate by themselves and are derived from sustainable forestry plantations.
“Each wYse garment is designed in-house on the Gold Coast and manufactured locally in Queensland, less than 100kms from the studio,” Liz says. “Keeping jobs within the local community is also extremely important to us and we love the fact we’re Australian made.”
You can find wYse at Marina Mirage – Shop 7, 74 Seaworld Dr, Main Beach.
It’s open seven days from 10am-6pm. Visit www.wyselifestyle.com.au.